For Millennials living away from their families, the holidays can be a difficult time, but Jack Wills Friendsmas is a sweepstakes that hopes to make that time of the year easier for those young expatriates and nomads. The contest offers groups of friends around the world a pre-Christmas shopping spree and festive feast.
Jack Wills, the London-based fashion and clothing brand, noticed a trend among its consumer base of Millennials. Those living away from home would often celebrate Christmas with their friends in the lead up to December 25th. In order to canonize these meetings, Jack Wills Friendsmas was thus born: the company will officially celebrate the friendly holiday on the third Saturday of every December.
The inaugural Jack Wills Friendsmas was on December 17th, and the company opened a 60-second shopping spree and free feast for friends with a social media competition to commemorate it.
Friendsmas Shopping Sprees
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