Music has always been social, and the Vertigo app is working to provide a better social platform for listening compared to the products currently available. The app effectively lets users stream what they're listening to, giving friends the opportunity to simultaneously listen to the same songs and playlists.
Though services like Spotify and Soundcloud have social aspects, their main focus is on providing a wide variety of music and giving users the opportunity to discover new artists. Vertigo doesn't host any music on its own -- users have to connect their Spotify or Apple Music accounts in order to stream -- but its synchronized listening is a more engaging social experience compared to the platforms currently available.
Not only can users on the Vertigo app stream their songs, but it also provides a chat room for discussions with friends.
Why This Trend Is Growing
- Synchronized Social Music
- Opportunity to create new apps or platforms that enhance the social experience of listening to music together.
- Streaming Integration
- Opportunity for music streaming services like Spotify and Apple Music to integrate synchronized listening features into their existing platforms.
- Social Chat Rooms
- Opportunity to develop chat room features within music apps to foster real-time discussions and connections between users.
Industries Being Reshaped
- Music Streaming
- Disruptive innovation opportunity for music streaming services to differentiate themselves by providing synchronized social music experiences.
- Social Networking
- Opportunity for social networking platforms to enhance their music integration and offer synchronized music streaming as a new social feature.
- App Development
- Opportunity for app developers to create new music apps that prioritize the social experience of listening to music with friends.
