Ideas
Explore the world's #1 largest database of ideas and innovations, with 466,793 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,455 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,455 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 466,793 cutting edge ideas.

Squeezable Ice Cream Packaging

d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats

— July 3, 2015 — Life-Stages
This squeezable ice cream range from Lithuania recently tapped creative agency VRS WPI Vilnius in order to create a visual banding scheme that would resonate with their target audience, children, in ways they felt the older version did not.

Available in the two flavors of multi fruit and tutti frutti, the new packaging is innovative in its use of a squeezable carton and aluminum cover. The modernized new packaged tubes are at once bright and charismatic, thanks to two animated characters that infuse the brand with a story children can relate to.

With one tube in bright yellow and one in light pink, they are both then covered with water droplet patterns that highlight the photos of the ingredients and the animated characters.
Trend Themes
1. Squeezable Packaging - Opportunity for companies to explore the use of squeezable packaging in various food and beverage products.
2. Visual Branding - An opportunity for creative agencies to develop visually appealing branding schemes that resonate with the target audience.
3. Animated Characters - Opportunity for brands to incorporate animated characters into their packaging to create a more engaging and relatable experience for children.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore incorporating squeezable packaging for convenience and enhanced customer experience.
2. Creative Agencies - Creative agencies can capitalize on the demand for visually appealing branding schemes that connect with specific target audiences.
3. Packaging - Packaging companies can offer innovative solutions, such as squeezable cartons and unique cover materials, to meet the changing demands of the market.
4.9
Score
Popularity
Activity
Freshness