d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats

This squeezable ice cream range from Lithuania recently tapped creative agency VRS WPI Vilnius in order to create a visual banding scheme that would resonate with their target audience, children, in ways they felt the older version did not.

Available in the two flavors of multi fruit and tutti frutti, the new packaging is innovative in its use of a squeezable carton and aluminum cover. The modernized new packaged tubes are at once bright and charismatic, thanks to two animated characters that infuse the brand with a story children can relate to.

With one tube in bright yellow and one in light pink, they are both then covered with water droplet patterns that highlight the photos of the ingredients and the animated characters.