Robot Food Gave Out Socks in a Can as Client Gifts for Christmas
Laura McQuarrie — December 27, 2016 — Marketing
References: robot-food & packagingoftheworld
This year for Christmas, the Robot Food creative agency made "Winter Warmers" to give out as gifts to clients and packaged them as socks in a can. The festive cans are striped in a cheerful colorway that reminds one of a candy cane.
The Winter Warmers are folded inside metal tin cans, complete with a nostalgic label that includes a festive poem and reminds the packaging is "sealed for freshness." In the same way that one might open a can of soup, the socks in a can may be popped open by peeling back the metal pull-tab.
At the same time consumers have been looking for upscale food products, producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
The Winter Warmers are folded inside metal tin cans, complete with a nostalgic label that includes a festive poem and reminds the packaging is "sealed for freshness." In the same way that one might open a can of soup, the socks in a can may be popped open by peeling back the metal pull-tab.
At the same time consumers have been looking for upscale food products, producers of non-food items are adopting upscale packaging solutions such as metal tins and glass bottles to catch the eyes of those who appreciate quality.
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