Now that there are fewer people buying music that comes stored on some sort of a physical device, CD and record cover designs need to be more intriguing and clever than ever before. In this instance, the design of DJ QBert's Extraterrestria album shows off how to do this in a way that's appealing to people of all ages.
Rather than being decorated with traditional album art, this record cover features conductive ink, so that running your fingers over its surface produces sound. The print works a bit like a drum, so that when it's tapped, sound is emitted by the interconnected sound system. Taking advantage of the large amount of space that a record sleeve has to offer, this interactive DJ QBert packaging is only available in vinyl form.
Key Themes Behind This Trend
- Interactive Album Covers
- Opportunity for record labels and artists to create interactive album covers that engage and entertain consumers.
- Conductive Ink Technology
- Potential for conductive ink to be used in various industries, such as packaging and advertising, to add interactive elements and enhance user experience.
- Physical Media Innovation
- Emerging market for physical media designs that incorporate technology to create unique and immersive experiences for music listeners.
Where This Applies
- Music
- Record labels and artists can leverage interactive album covers to attract attention, differentiate their physical releases, and provide added value to consumers.
- Printing and Packaging
- Application of conductive ink technology in printing and packaging industry opens up opportunities for creating interactive and engaging product packaging.
- Advertising and Marketing
- Incorporating conductive ink technology in advertising materials allows for interactive promotions and unique user experiences, capturing attention and enhancing brand engagement.
