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30 Sound Marketing Campaigns

From Sound-Producing Posters to Interactive Record Covers

— March 23, 2015 — Marketing
While multi-sensory marketing experiences continue to surprise and delight consumers, these sound marketing campaigns show how a brand can focus in on just one of the senses in order to create engagement. It seems most natural for these sound marketing stunts to promote music or sound-related items such as headphones or music festivals, but it's also clear that these strategies can be used to bring awareness to other products such as bottles of water, body wash, whiskey, smartphones, fashion and automobiles.

Some of the most interesting examples include the menu at Ne Timeas, which is set to match the playlists in-restaurant. Similar to this is the Sound of Taste poster, which also fuses sound and flavor when the advertisement is interacted with. Although sound is a dominant part of these experiences, taste and touch also take part.
5
Score
Popularity
Activity
Freshness
30
Tri-Rendered Car Songs
Tri-Rendered Car Songs
Volkswagen's Musical Car Ad Interprets a Song Three Ways for Three Cars
<
29
Judgemental Public Pianos
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
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28
Cellphone Choirs
Cellphone Choirs
This Android Choir Features a Group of 300 Phones Singing in Harmony
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27
Scream-Replacing Campaigns
Scream-Replacing Campaigns
Leave Wilhelm Alone Looks to Retire the Wilhelm Scream
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26
Birthday Tune-Singing Cars
Birthday Tune-Singing Cars
'Birthday Roar' Celebrates the 50th Porsche 911 Anniversary
<
25
Musical Flash Mobs
Musical Flash Mobs
This TV Show Ad for a Live Music Show Treats the Public with a Flash Mob
<
24
Twerking Headphone Campaigns
Twerking Headphone Campaigns
Aiaiai's Real Booty Music is a Track Created with Twerk Queen Louise
<
23
Baby-Soothing Radio Stations
Baby-Soothing Radio Stations
Pampers' 99.1 FM Plays a White Noise Sound to Soothe Newborns
<
22
Musical Vending Machines
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
<
21
Back-and-Forth Audio Ads
Back-and-Forth Audio Ads
This Unusual Cruz Roja Colombiana Ad Cleverly Uses Stereo Sound
<
20
Cell Phone Symphony Ads
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
<
19
Playable Instrument Posters
Playable Instrument Posters
The 'Guitar Poster' by Kian Guitars Can Be Used to Create Tunes
<
18
Audible Virtual Streetscapes
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
<
17
Cancer Patient Orchestras
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
<
16
Exploding Musical Food Ads
Exploding Musical Food Ads
Schwartz and Grey London Get Wild with Its Sound of Taste Ad
<
15
Musical Condiment Commercials
Musical Condiment Commercials
The 2014 Heinz Super Bowl Ad Will Make You Clap Along
<
14
Vocal Response Radio Advertising
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
<
13
Interactive Music-Issuing Posters
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
<
12
Audible Advertising Apps
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
<
11
Music Playing Product Catalogs
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
<
10
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
<
9
Touchable Turntable Posters
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
<
8
Meal-Matching Musical Menus
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
<
7
Interactive Whiskey Glasses
Interactive Whiskey Glasses
Suntory's Hibiki Whiskey Glass Enhances the Drinking Experience
<
6
Scary Poster Pranks
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
<
5
Sound-Producing Posters
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
<
4
Interactive Ice Cream Musicals
Interactive Ice Cream Musicals
Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3
<
3
Shower Gel Sound Videos
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
<
2
Festive Musical Robot Soundboards
Festive Musical Robot Soundboards
MOO's Interactive Festive Funk Machine Cranks Out Holiday Tunes
<
1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<