From commercials to billboards and social media posts, luring visuals are a popular way for most brands to capture the attention of consumers—but Lisnr takes a totally different approach through sound advertising.
Lisnr is a startup that combines beacon technology and apps, so that a particular song or noise triggers an action that can be used for marketing. Quite simply, it works in the same way as Shazam, but instead of being able to identify songs, brands are able to create engaging experiences.
So far, Mondelez and Budweiser are among some of the brands that have already tested out what Lisnr can do. In the case of Budweiser, it used the app to give out coupons at a music festival, which resulted in over 35,000 downloads and 29,000 opting in to receive further notifications from the brand.