The Sound of Taste is an interactive poster than plays the chords of a piano as people run their fingers over the design. The illustration looks like a number of long tongues or tentacles, each representing various flavors. The graphic designer wanted to create a multi-sensory experience for users and really have people feel the idea of taste.
This interactive campaign was done with Print Tech collective and ad agency Grey London. One of the goals of the projects was to connect the digital world with reality in a way that brings people back into the world instead of deep into the trenches of their smartphones. Although this poster is connected to an app, it constantly reminds people of the physical space that they occupy, and creates beautiful music in the process.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity to create interactive campaigns that bridge the gap between the digital world and reality.
- Multisensory Experiences
- Opportunity to design experiences that engage multiple senses to enhance user engagement.
- Physical-digital Integration
- Opportunity to connect physical objects with digital technologies to create innovative interaction experiences.
Where This Applies
- Graphic Design
- Opportunity for graphic designers to explore new ways of incorporating interactive elements in their designs.
- Advertising
- Opportunity for advertisers to develop campaigns that captivate audiences through unique interactive experiences.
- Print and Poster Production
- Opportunity for print and poster production companies to offer innovative and interactive solutions to their clients.
