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40 Multi-Sensory Marketing Campaigns

From Sound-Producing Posters to Scent-Emitting Bus Stops

— March 5, 2015 — Marketing
In a world where consumers are frequently fed advertising content through screens and speakers received with sight and sound, these multi-sensory experiences show brands getting creative with ways to tap into more of the senses. These dynamic experiences tend to be immersive, interactive and engaging, challenging consumers to be open to something refreshingly unexpected.

Standout multi-sensory marketing experiences include a Porsche pop-up styled like a record store, a Glade boutique that "sells feelings," fragrant perfume-inspired cocktails served at the Ritz-Carlton and an interactive bus shelter advertisement from McCain that emits the scent of a freshly baked potato. As well as onsetting instant cravings, marketing that involves multiple senses often triggers deeper connections that have to do with emotions and memory.
6.5
Score
Popularity
Activity
Freshness
40
Department Store Fitness Studios
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
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39
Beer-Enhancing Songs
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
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38
Auditory Beer Campaigns
Auditory Beer Campaigns
Norrlands Guld Ljus' 'Ear Beer' is Enjoyed by a Sense Other Than Taste
<
37
Spherical Sailing Visualizations
Spherical Sailing Visualizations
The 'Hugo Boss Sailing' Video By Lars Kubric is Hypnotic
<
36
Virtual Rugby Training Experiences
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
<
35
Crowdsourced Sensory Exhibits
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
<
34
Pop-Up Aquarium Exhibits
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
<
33
One-Day Athletic Festivals
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
<
32
Music-Playing Fruit Campaigns
Music-Playing Fruit Campaigns
Artist 'J.views' Plays Music Using Fruits for This Grocery Store Ad
<
31
Flavorful Firework Displays
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
<
30
Meal-Matching Musical Menus
Meal-Matching Musical Menus
Ne Timeas Uses Their Curated Playlists to Create a Sensory Experience
<
29
VR Skiwear Pop-Ups
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
<
28
Multi-Sensory Dining Events
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
<
27
Multi-Sensory Dining Experiences
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
<
26
Sound-Producing Posters
Sound-Producing Posters
The Sound of Taste Reacts to a Person's Touch
<
25
Romantic Roman Installations
Romantic Roman Installations
House of Peroni's New Installation Will Take You on a Roman Holiday
<
24
Eco Automotive Gardens
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
<
23
Multisensory Musical Exhibitions
Multisensory Musical Exhibitions
The 'Center of Attention' Installation is Made for Listening
<
22
Performance Art Cuisine
Performance Art Cuisine
Hel Yes! Restaurant at Stockholm Design Week is a Multisensory Experience
<
21
Sensory Vending Machines
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
<
20
Interactive Ice Projections
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
<
19
Immersive Audio Installations
Immersive Audio Installations
At Field Day, H&M is Engaging Fans with Music, Art and Interactivity
<
18
Multi-Sensory Liquor Shops
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
<
17
Multi-Sensory Scented Cocktails
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
<
16
Natural Cosmetic Spas
Natural Cosmetic Spas
LUSH Cosmetics is Introducing two LUSH Spa locations to North America
<
15
Crowdsourced Musical Displays
Crowdsourced Musical Displays
'Voice Array' by Rafael Lozano-Hemmer Lights Up with Participants
<
14
Fragrant Travel Globes
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
<
13
Multi-Sensory Eateries
Multi-Sensory Eateries
The UltraViolet Restaurant by Paul Pairet is Modern Luxury Epitomized
<
12
Bubble-Filled Boutiques
Bubble-Filled Boutiques
The Melbourne Melissa Shoe Store is Quirky and Imaginative
<
11
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
<
10
Pop-Up Wine Mixers
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City
<
9
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
8
Multisensory Dining Experiences
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
<
7
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
6
Multi-Sensory Food Labs
Multi-Sensory Food Labs
Westfield's Tongue Twister Shows How Sight, Smell & Sound Influence Taste
<
5
Multi-Sensory Beauty Installations
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
<
4
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<
3
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
<
2
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
<
1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<