Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Wear the Rose by O2 Lets Fans Play with Elite Rugby Players

 - Feb 7, 2014
References: news.o2 & news.o2
O2's 'Wear the Rose' gives rugby fans the chance to train alongside the best, England Rugby's Elite Player Squad, in an immersive virtual environment, just by putting on an Oculus Rift headset. The first ever Oculus Rift sports experience was created with nine GoPro Hero 3 cameras, capturing 160 hours of footage, which was then whittled down over 320 hours to create the incredible 360-degree experience.

The multi-sensory experience will get players onto the field to participate in drills with Coach Stuart Lancaster's England Elite Squad. Mike Catt, England Attacking Skills Coach describes that in working with O2, "We tried to re-create as authentic an England training session for rugby fans as possible, and we really hope they enjoy the experience." This includes intense action like getting a pep talk from Captain Chris Robshaw, catching passes from fullback Mike Brown and bracing yourself from an imminent tackle by Tom Youngs.

O2 will release Wear the Rose later in February, as well as details where fans can try out the experience for themselves.