The 'Hugo Boss Sailing' Video By Lars Kubric is Hypnotic

 - Jul 31, 2012
References: fluxusvisuals &
With a graphic simulation of the ocean, the'Hugo Boss Sailing' Video By Lars Kubric is impressive.

Commissioned by Schokolade Filmproduktion the visuals are to be featured at the new Hugo Boss flagship store in London. Directed by Florian Rederer, in collaboration with art director Andreas N. Fischer, their sailing montage takes on fluid simulation. With background sounds by musician Clams Casino, this rendition is hypnotic in its multi-sensory appeal.

The oceanic motif is complemented by a striking metallic palette that gives their work a cool modernist appeal. With their stunning usage of the Blender3d program, the spherical otherworldly protagonist appears to drip the silver matter with an eerie sense of realism.

These mind-bending visuals are modernist in their sleek aesthetic, cool-toned palette, synthesizer sounds and utilization of graphic technology. This is bound allure a neoteric consumer to the Hugo Boss brand.