To help consumers get a better idea of what their new skiwear will look like on the hill, the luxury department store Harvey Nichols hosted a Perfect Moment pop-up shop inside its Project 109 concept space.
Launched on January 16th, the Perfect Moment pop-up showcases Perfect Moment's stylish men's skiwear. For those who wish to personalize their gear, the embroidery service Hawthorne and Heaney will be at the pop-up to monogram any sweatshirt purchased. After trying on their new gear, customers can test out their ski skills via an immersive VR ski simulator that lets them hit the slopes without ever leaving the store. There will also be hot toddies served in the Wallpaper Bar and Kitchen for an authentic après-ski experience.
The Perfect Moment pop-up demonstrates how brands can bring outdoor experiences into their store to offer customers a more interactive and immersive shopping experience.
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
Katherine Pendrill — January 19, 2017 — Marketing
References: harveynichols & eventmagazine