At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station.
The multi-sensory station promotes the brand's super-premium bourbon range by providing travelers with a bag of popcorn while they watch a movie about the origins of the brand. Following this experience, bourbon tastings are conducted at a touchscreen bar, which reveals product information and allows visitors to enter contests. When walking away from the unique sampling experience, bourbon tasters also have the chance to take home a print copy of the Bourbon Bugle newspaper, which is personalized with a photo.
With this unique Beam Suntory activation being promoted on social media throughout the summer, it's anticipated that the brand's Bourbon Legends campaign will reach more than 2.5 million consumers globally.
Touchscreen Sampling Bars
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