At the Heinemann Duty Free shops in the Frankfurt Airport, Beam Suntory created an exciting and interactive bourbon tasting station.
The multi-sensory station promotes the brand's super-premium bourbon range by providing travelers with a bag of popcorn while they watch a movie about the origins of the brand. Following this experience, bourbon tastings are conducted at a touchscreen bar, which reveals product information and allows visitors to enter contests. When walking away from the unique sampling experience, bourbon tasters also have the chance to take home a print copy of the Bourbon Bugle newspaper, which is personalized with a photo.
With this unique Beam Suntory activation being promoted on social media throughout the summer, it's anticipated that the brand's Bourbon Legends campaign will reach more than 2.5 million consumers globally.