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31 Heritage Marketing Campaigns

From Nostalgic Basketball Videos to Carmaker Flipbook Ads

— March 16, 2016 — Marketing
These examples of heritage marketing make a point to spotlight significant moments, imagery and icons that have become intrinsic to a brand's identity over time.

Consumers craving authentic brand connections are being rewarded with commercials, campaigns and other advertisements that share incredible stories—the kinds that are so good, they couldn't have possibly been crafted by a marketing team. Examples of this include Hudson's Bay telling of the legendary Dr. John Rae and J.A. Baczewski having one of its vodka bottles returned after it was stolen in WWII. Using a flipbook-style animation, Honda even succeeded at condensing its entire history into a two-minute video.

Rather than reinventing the wheel, some brands are even reviving old advertisements in new ways, such as the Nestlé 'Sweet Memories' campaign and the 'Re-Issue Project' from Calvin Klein, which has Kate Moss' young sister model denim pieces she originally wore in the 90s.
4.8
Score
Popularity
Activity
Freshness
32
Cultural Restaurant Docs
Cultural Restaurant Docs
Panda Express' 'Trailblazers' Marks Asian Pacific American Heritage Month
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31
Familial Sportswear Ads
Familial Sportswear Ads
Columbia Sportswear's 'Ski Rescue' Ad Stars Brand Martriach Gert Boyle
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30
Nostalgic Basketball Videos
Nostalgic Basketball Videos
This Basketball Team Video Relives the City's History
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29
Carmaker Flipbook Ads
Carmaker Flipbook Ads
Honda's 'Paper' Campaign Shows Its Entire History in a Single Video
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28
Heritage-Honoring Beer Branding
Heritage-Honoring Beer Branding
The Hall & Woodhouse Badger Beer Range is Playful
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27
Preparation Heritage Dumpling Packaging
Preparation Heritage Dumpling Packaging
The Zabotoff Meat Dumplings Branding is Ingredient-Focused
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26
High-Quality Heritage Conserves
High-Quality Heritage Conserves
The William’s British Conserves Come in Three Varieties
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25
Sensual Heritage Campaigns
Sensual Heritage Campaigns
Calvin Klein Celebrates the Original Sexy in Its Latest Campaign
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24
Historic Alcohol Ads
Historic Alcohol Ads
J.A. Baczewski Tells the Story of a Vodka Bottle Stolen in WWII
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23
Classy Cognac Ads
Classy Cognac Ads
This Grand Marnier Ad Discusses the Importance of Legacy
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22
Historic Brand Campaigns
Historic Brand Campaigns
This Hudson's Bay Commercial Goes Back to the Brand's Roots
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21
Redesigned Scout Logos
Redesigned Scout Logos
The UK Scout Association Rebrand Modernizes the Iconic Orginization
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20
Rebranded Retro Coffee Cups
Rebranded Retro Coffee Cups
Krispy Kreme's New Coffee Cup Design Illustrates the Brand's History
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19
Mythology-Inspired Cocktail Menus
Mythology-Inspired Cocktail Menus
The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology
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18
Heritage Shirt Advertisements
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
<
17
Soda Brand Typefaces
Soda Brand Typefaces
Coca-Cola's 'TCCC Unity' Typeface Was Designed by Neville Brody
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16
Celebratory Heritage Banquets
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
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15
Retro Football Soda Ads
Retro Football Soda Ads
This Pepsi Super Bowl Ad Imagines the Origins of Halftime
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14
History-Celebrating Commercials
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
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13
Heritage-Inspired Premium Cereal Lines
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
<
12
Geographical Water Bottle Branding
Geographical Water Bottle Branding
The Highland Spring Waters Branding Speaks of Brand History
<
11
Canadian-Modeled Sneaker Releases
Canadian-Modeled Sneaker Releases
Adidas Originals Have Canadians Modelling the Deerupt Franchise
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10
Nostalgic Chocolate Campaigns
Nostalgic Chocolate Campaigns
Nestle Hopes to Stir Up Sweet Memories with Its Reminiscence Pack
<
9
Cognac Heritage Exhibits
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
<
8
Culinary Heritage Food Branding
Culinary Heritage Food Branding
The Reflets de France Packaging Features Photos of Farmers
<
7
Nostalgic Denim Campaigns
Nostalgic Denim Campaigns
The Re-Issue Project Revives 90s Calvin Klein Denim with Lottie Moss
<
6
Surname-Tattooing Soda Cans
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
<
5
Modernized Fast Food Branding
Modernized Fast Food Branding
The KFC Redesign Contemporarily Reflects Its Iconic Heritage
<
4
Vintage Aristocracy Campaigns
Vintage Aristocracy Campaigns
The Polo Ralph Lauren Summer 2014 Advertorial Exudes Sophistication
<
3
Brand-Curated Restaurant Experiences
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
<
2
Legacy-Affirming Adverts
Legacy-Affirming Adverts
BACARDÍ - Untameable Since 1862 (SPONSORED)
<
1
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
<