Food in all varieties would not be possible without the hard work of farmers, so Reflets de France aims to put a focus on culinary heritage by putting the farmer in the spotlight. Each of the Reflets de France products is outfitted with the imagery of the farmer who produced the ingredients to create it. This helps to create a connection between the consumer and the food product to remind them of the hard work that's involved in getting it grown, prepared and delivered to them.
In a market growing with prepackaged foods, the Reflets de France branding that focuses on French culinary heritage is a distinctly important reflection of how brands are shifting to create a more wholesome and authentic connection with consumers.
Culinary Heritage Food Branding
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