The UK Scout Association has been a staple scouting association since its founding in 1910 but a recent rebrand of the organization hopes to modernize the longstanding group for a new era of scouts. The rebrand was handled by UK studio NotOnSunday and was created in a manner that brings greater "clarity and focus" to the youth organization. According to NotOnSunday, the focus of the rebrand was to create "a brand that was fun and exciting whilst retaining strong links to its heritage."
The main focus of the UK Scout Association rebrand was on the Scout's iconic fleur-de-lis logo and was redesigned with an open-source Google Font typeface and the use of a brighter color palette. The new logo is better designed for digital platforms and its simplistic design makes it more effective to print across fabric for various merchandise.
Key Themes Behind This Trend
- Modernized Scouting
- The UK Scout Association's recent rebrand focuses on modernizing and revitalizing the longtime organization for a new era of scouts.
- Simplistic Design
- The redesigned Scout logos are more effective for digitally focused platforms due to their simple design.
- Open-source Typography
- The use of an open-source Google Font typeface in the UK Scout Association's rebranding strategy allows for greater accessibility and cost-effectiveness for other organizations looking to redesign their brand.
Where This Applies
- Nonprofit Organizations
- Nonprofit organizations can take inspiration from the UK Scout Association's modernized rebrand to update their image and better engage with the younger generation.
- Graphic Design
- The use of open-source typography and simplistic design present disruptive innovation opportunities for graphic designers to explore in future branding projects.
- Merchandising
- The redesigned Scout logos are more effective for printing across fabrics and merchandise, presenting new opportunities for the merchandising industry to capitalize on modernized branding strategies.
