A new ad campaign from Hudson's Bay focuses on the brand's history that dates back nearly 350 years ago. The retailer's new campaign is called 'The Country of Adventurers,' and its first commercial acts as realistic reminder of the brand's origins. The commercial is narrated by Les Stroud, star of the Canadian TV show 'Survivroman,' who embodies a modern-day version of an adventurer. Stroud narrates the story of Dr. John Rae, a Scottish doctor who worked for Hudson's bay in the mid 1800s.
The 60-second ad spot will run on television and commercials with other stories launching in the fall. The campaign's theme will continue well into 2017, which is Canada's 150th anniversary year.
In reminding consumers that the brand is entrenched in Canadian culture and history, Hudson's Bay is able to distinguish itself from competing brands.