Kellogg launches a premium cereal offering in the European market under its imprint W.K.Kellogg. The new breakfast food is vegan and organic, featuring a recipe that complies with the advent and popularity of health-focused products.
Naturally, a new premium cereal of this caliber warrants a new identity. Thus, the global company taps into Australian creative agency Loop Brands and typographer Keith Morris. The result is a beautifully delicate and modernity-inspired box that artistically accentuates the value of the premium cereal. While the cursive adds an ethereal sense of fluidity and lightness, the color scheme is definitely well-curated to induce a relaxing sense. By omitting the dominant red that is essential to Kellogg's brand, the creative studio was able to draw a stylistically symbolic divide between the new premium cereal and the traditional ones.