The Kellogg's Special K Crunchy Oat Granola is Flavorful
Michael Hemsworth — June 11, 2022 — Marketing
The Kellogg's Special K Crunchy Oat Granola is a new addition to the namesake breakfast product brand lineup to offer consumers a flavorful, textural way to fuel up in the morning.
The granola comes in two flavors including Mixed Berries and Dark Chocolate Curls, which are both crafted with high-quality ingredients and contain 30% less sugar than alternatives. The high-fiber granola is achieved with a rich base of oats along with puffed grains to make it a lightly textured option to enjoy.
Senior Brand Manager Emily Dutton spoke on the Kellogg's Special K Crunchy Oat Granola saying, "Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar than other granolas."
The granola comes in two flavors including Mixed Berries and Dark Chocolate Curls, which are both crafted with high-quality ingredients and contain 30% less sugar than alternatives. The high-fiber granola is achieved with a rich base of oats along with puffed grains to make it a lightly textured option to enjoy.
Senior Brand Manager Emily Dutton spoke on the Kellogg's Special K Crunchy Oat Granola saying, "Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar than other granolas."
Trend Themes
1. Low-sugar Granola Cereals - Opportunity to create new granola cereal products with less sugar to cater to health-conscious consumers
2. Mixed Flavor Granola Cereals - Opportunity to create unique flavors of granola cereals to cater to diverse consumer tastes
3. Textured Granola Cereals - Opportunity to create granola cereals with variety of textures to cater to consumers who enjoy textural breakfast food
Industry Implications
1. Cereal Industry - Manufacturers can adopt the trend of creating low-sugar, mixed-flavor, and textured granola cereals offerings to cater to diverse consumer preferences
2. Food Manufacturing Industry - High-quality ingredients sourced locally or globally can be utilized to make granola cereals with unique flavors and healthy options
3. Health and Wellness Industry - Granola cereals can further diversify the market by partnering with health and wellness brands to provide low-carb, high-protein alternative options for weight loss and overall health
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