The new branding for the Highland Spring waters is focused on the Scottish landscape in order to convey the source and freshness of the product to the consumer.
The branding for Highland Spring water was created by brand agency Taxi Studio and packaging brand Touch, and features embossed mountainous sections on the bottle. This acts as a further reinforcement of the Ochil Hills where the water is sourced as well as being a way to better grip the bottle when holding it.
The Highland Spring waters packaging takes a number of design characteristics into mind in order to convey heritage and freshness. With the global demand for bottled water increasing, the rebranding comes at the optimal time to make the brand a more inviting, competitive option.
Key Themes Behind This Trend
- Geographical Branding
- Brands are using physical attributes of their location to convey authenticity and freshness to consumers.
- Embossed Packaging
- Brands are using embossed designs on their product packaging to add a tactile element and reinforce brand messaging.
- Heritage Design
- Brands are incorporating design elements that evoke nostalgia and tradition to build trust with consumers.
Where This Applies
- Beverage
- Beverage companies can use geographical branding to differentiate their products and appeal to environmentally conscious consumers.
- Packaging
- Packaging companies can offer innovative design solutions such as embossing to help brands stand out on crowded shelves.
- Tourism
- Tourism companies can collaborate with local businesses to create products that showcase the unique landscapes and culture of a region.
