Ryde makes pocket-sized, functional products that are positioned as "Wellbeing in One Shot," and each of its three compact creations offers a different benefit based on a desired state.
To support its Canadian debut in Toronto, Ryde partnered with Wavemaker, TAXI and 10 Star on an experiential activation at Union Station, a busy downtown hub for commuters. For a few days, the brand offered three "sound showers," each of which immersed passersby in a mood-matching audio experience to match the essence of its wellness shots for energy, focus or relaxation.
While Ryde Energize is invigorating with a natural tropical flavor, Ryde Focus supports mental clarity with a natural orange flavor and Relax rounds out the trio with a soothing natural raspberry flavor. The brand's Discovery Pack samples all three.
What's Driving This Trend
- Functional Wellness Shots
- Opportunity for companies to create pocket-sized, functional products that offer different benefits based on desired states of being.
- Experiential Activations
- Brands can partner with experiential agencies to create immersive and mood-matching experiences that engage consumers.
- Discovery Packs
- Companies can offer sampler packs that allow consumers to try different product variants in one package.
Who This Affects Most
- Functional Beverages
- Opportunity for the functional beverage industry to develop pocket-sized products with natural flavors that target specific wellness benefits.
- Experiential Marketing
- Brands can utilize immersive experiential marketing in the wellness industry to connect with consumers on a deeper level.
- Sampler Pack Manufacturing
- Opportunity for companies in the packaging industry to produce sampler packs that showcase a variety of product offerings.
