When it comes to something like the recent KFC redesign, it's important to note its global presence and -- as a result -- how recognizable it is. When people take that into consideration, they realize what a fine line there is to creating something new while staying true to one's roots. The firm behind the KFC redesign managed to straddle that line perfectly.
Although still recognizable thanks to the continued use of Colonel Sanders logo as well as the traditional black, red and white colorway, the KFC redesign embraced modern undertones through the introduction of new typography and additional imagery. Conceived by advertising agency FCB Chicago in partnership with design studio GrandArmy, the rebranding has been applied across marketing materials, packaging, storefront and interior design for a consistent tone for the chain.