American pizza chain Papa John's has unveiled its new "Better by Design" logo, a visual reflection of its updated brand identity that includes new colors, typography, imagery, and store concepts.
According to the company, the complete branding rehaul aims to modernize the Papa John's experience by building deeper connections with its customers while maintaining its commitment to high-quality food made from premium ingredients. The updates include a new color palette inspired by the restaurant's ingredients (i.e., 'Tangy Tomato, Fresh Basil, etc.), a custom font, high-quality photography, and a new “hand-drawn happiness” illustration style.
Alongside the updated branding, Papa John's also revealed a new store concept that aims to streamline the purchasing and pick-up experience. “We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that," said Amanda Clark, Papa Johns’ Chief Development Officer.
Image Credit: Papa John's
Key Themes Behind This Trend
- Pizza Chain Branding Revamp
- An opportunity to modernize and deepen connections with customers through refreshed branding and design.
- Ingredient-inspired Branding
- An innovation opportunity to create unique branding that reflects a product’s high-quality ingredients.
- Improved In-store Experience
- An opportunity to streamline and improve the in-store experience for customers.
Where This Applies
- Fast Food Industry
- A sector that can potentially benefit from rebranding to create deeper connections with customers.
- Graphic Design Industry
- An industry with an opportunity to create unique, innovative, and effective design strategies for branding refreshes.
- Retail Industry
- A sector with an innovation opportunity to improve the in-store customer experience and streamline operations.
