Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nestle Hopes to Stir Up Sweet Memories with Its Reminiscence Pack

 - Feb 11, 2014
References: nestle & brandingmagazine
Nestlé UK & Ireland's 'Sweet Memories' campaign targets the 800,000 adults who suffer from dementia, memory loss and Alzheimer’s disease by bringing back some of its old branding, in the hopes of stirring up some positive memories.

To help people indulge in Sweet Memories, Nestlé takes the advice from Alison Cook of the Alzheimer’s Society, who says, "even something as simple as an old sweet wrapper can bring back vivid memories from a happy time."

Nestlé's downloadable Reminiscence Pack features some of its packaging and products from the 1950s, like Aero and Smarties, as well as printable board games, boxes, posters and chocolate wrappers, which could be a fun way to relive the past.

Photo Credit: Nestlé on Flickr