In this day and age, more and more companies outsource experimental marketing agencies to design creative ad campaigns and many of these successful campaigns include mobile marketing tours.
The idea of a moving billboard sounds better than a stationary one immediately, as it has the potential to reach more people. However, these mobile marketing tours are more than simply moving billboards. Whether it be a van, truck or trailer, these vehicles contain an experience for consumers to remember them by.
Casper's Napmobile traveled across America to bring beds to people instead of waiting for the consumers to come to the store -- inviting consumers to lie down before ordering them online. An even more immersive vehicle was LA Phil's 'Van Beethoven' experience that brought a grand orchestra simulation to the streets.
From Mobile Mattress Showrooms to Car-Appraising Trucks
Kagulu's 'Price Scanner' Provides Mobile Car Valuation Services
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
Mobile Audio Retailers
The HeadRoom Mobile Boutique is a Travelling Headphone Retailer
Mobile Brewery Tours
The Budweiser Brewmaster Tour Brings the Commercial Facility to Customers
Portable Kitchen Campers
Plated's Kitchen on Wheels Advertises Its Meal Delivery Services
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
Radically Retro Retail Buses
The Hex Bus is a Travelling Pop-Up Shop Bus
Automotive Martini Bars
Grey Goose's Bar on Wheels Will Take a Mixologist Across the Country
Mobile Bread Boutiques
Pump Street Bakery's Food Truck Offers Meals On the Go
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster