Pump Street Bakery's brand identity and mobile cafe have made it a household name in Suffolk, England. Founded by a father and daughter duo, the bakery and cafe is synonymous with rustic branding -- illustrated with a cursive logo that adorns its shop facade, food packaging and even its vintage food truck.
In addition to being situated in an aged brick home that boasts a bright pink facade, Pump Street Bakery also opened up a mobile bread boutique and coffee shop that offers baked goods and morning brew on the go.
The mobile cafe is set up in a retro food truck that has been refashioned with modern amenities. Its branding was created by designer Amy Joyce and even received a Wallpaper* magazine win for "Best Chocolate" in the publication's 2014 'Design Awards' issue.