A favorite beer lover's ritual is to visit the place where their choice brew is born, but this mobile brewery tour is displaced compared to most. Striving to offer its consumers an intimate experience surrounding the beverage's production, one big beer company brought the facilities from town to town.
The Budweiser Brewmaster Tour is built into a trailer, making it possible for it to be driven around the United States. A compact container may sound like a constrained place to fit equipment, ingredients and countless visitors, but it manages to serve its purpose well. The experiential marketing project was executed by Switch, working to create a microcosm of the Budweiser mobile brewery tour. Various stations educate booze enthusiasts about the process, finally offering each person a fresh pint at the end.