The realm of virtual reality is now transforming the typically auditory experience of music into a visual rush with LA Phil's 'VAN Beethoven' experience. The van is a miniature concert hall on wheels that sits the audience member in a chair, equips them with a Samsung VR headset and encapsulates them with high-quality surround sound.
Using Oculus Rift technology, LA Phil's immersive experience takes the viewer to the performance stage of the Walt Disney Concert Hall. The 360 degree camera takes all angles, capturing the vivacious conductor Gustavo Dudamel and the incredible musicians vividly in 3D. The accompanying Fifth Symphony by Ludwig Van Beethoven completes the sensory experience.
An incredible event on its own as well as a great marketing strategy for encouraging attendance to the Walt Disney Concert Hall; LA Phil's 'VAN Beethoven' is a perfect example of the power of virtual reality as interactive experiential marketing.