From gallery-style displays to lifestyle-inspired spaces, many stores and cafes are putting greater thought into modern coffee merchandising.
One approach that several brands have opted for is minimalist, gallery-style displays. Particularly popular among millennials, these scaled-back retail displays allow each product to speak for itself. One excellent example of this approach is the Ölmühle an der Havel store in Berlin, which displays curated products such as tea and coffee in a showroom-style space.
However, the minimalist approach is not the only way that brands are reconceptualizing modern coffee merchandising. Another popular approach is to combine coffee with other lifestyle products such as dishware, art and even clothing. Some examples of this approach include Jane Motorcycles, which sells coffee alongside motorcycle gear and Neat Café, which pairs organic coffee with lululemon yoga pants.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
