Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Colonna Coffee's Popup Boasts Specialty Drinks and Tonal Branding

 - Jan 13, 2017
References: colonnacoffee & sprudge
Colonna Coffee's artisanal popup opened its doors in London recently and served up a menu of the coffee capsule brand's specialty blends. Known for its high quality coffee range, the company offers three tiers of pods -- Foundation, which includes a starter pack of sweet and aromatic options, Discovery, which offers more distinct and personalized flavor profiles and Rare, a collection fit for the daring and knowledgable coffee fan.

With its online subscriptions, Colonna Coffee targets Millennials seeking both quality and convenience. The brand's London popup promoted its craft coffee capsules that are designed to be compatible with Nespresso machines and featured clean branding. This visual identity emphasized tonal packaging that was color-coded to represent each pod type and different flavor variations.