While most coffee shops stake their reputation on gourmet roasts and an enviable pastry selection, Alfred Coffee is best known for its Instagram-friendly decor. With picture-perfect wallpaper and decorative takeout packaging, this LA coffee shop gives those attending Trend Hunter’s Los Angeles innovation conference a glimpse of millennial retail preferences.
Alfred Coffee is Californian coffee shop chain with locations across Los Angeles. However, it's outpost on Melrose Place has become particularly popular with the city's social media influencers. The inside of the shop is decorated with floral wallpaper, hand-painted illustrations and the world-famous tagline "But first, coffee." The clever decor is not only aesthetically pleasing, but also serves as the perfect backdrop for shots of the chain's coffee, tea and mouth-watering bagel sandwiches.
With a growing number of consumers seeking out restaurants solely for their Instagram-friendly aesthetics, Alfred Coffee is a perfect example of how brands can cater to the selfie-obsessed generation.
Why This Trend Is Growing
- Instagram-friendly Decor
- Opportunity to create visually appealing spaces that are highly shareable on social media, attracting customers who are seeking unique experiences.
- Millennial Retail Preferences
- Chance to tap into the preferences of the younger generation, understanding their interests and creating products or environments that align with their values.
- Selfie-obsessed Culture
- Potential for businesses to leverage the trend of self-expression through social media by providing visually appealing products, services, or spaces that encourage sharing and engagement.
Industries Being Reshaped
- Coffee Shop
- Opportunity for coffee shop chains to differentiate themselves by focusing on creating innovative and visually appealing spaces that attract millennial customers and encourage social media sharing.
- Retail
- Chance for retail brands to reimagine their store designs and aesthetics to align with millennial preferences, incorporating Instagram-friendly elements and creating a memorable shopping experience.
- Food and Beverage
- Potential for food and beverage brands to incorporate visually appealing packaging and presentation that is highly shareable on social media, enticing customers to try their products and share their experiences online.
