While most coffee shops stake their reputation on gourmet roasts and an enviable pastry selection, Alfred Coffee is best known for its Instagram-friendly decor. With picture-perfect wallpaper and decorative takeout packaging, this LA coffee shop gives those attending Trend Hunter’s Los Angeles innovation conference a glimpse of millennial retail preferences.
Alfred Coffee is Californian coffee shop chain with locations across Los Angeles. However, it's outpost on Melrose Place has become particularly popular with the city's social media influencers. The inside of the shop is decorated with floral wallpaper, hand-painted illustrations and the world-famous tagline "But first, coffee." The clever decor is not only aesthetically pleasing, but also serves as the perfect backdrop for shots of the chain's coffee, tea and mouth-watering bagel sandwiches.
With a growing number of consumers seeking out restaurants solely for their Instagram-friendly aesthetics, Alfred Coffee is a perfect example of how brands can cater to the selfie-obsessed generation.