For coffee-loving adrenaline junkies, the Brooklyn-based coffee shop brand Parlor Coffee is now available at 'Jane Motorcycles.' While the idea of sipping espresso in a bike shop may sound unusual, this unique retail concept demonstrates the growing demand for hybrid boutiques.
Jane Motorcycles is a Brooklyn motorcycle shop opened by Adam Kallen and Alexander DiMattio. The shop combines each man's love of motorcycles with their love of fine coffee by integrating both into a single retail outlet. The result is a bright and airy shop that features a sleek coffee bar serving up Parlor Coffee on one side and walls of bikes and motorcycle gear on the other side.
By combining a bike shop with gourmet coffee, Kallen and DiMattio have turned their store into a community hub rather than just a simple retail space.