Madcap Coffee recently opened a kiosk in the heart of Grand Rapids' Downtown Market which marries understated design details and eye-catching branding. Despite of its limited square footage, the kiosk boasts artisanal appliances and ensures its product is front and center with displays that highlight polychromatic packaging. The kiosk also offers a selection of at-home brewing supplies and branded merchandise like t-shirts.
Opting for fixtures and design details that are mostly white or stainless steel, Madcap Coffee creates an accessible kiosk with wraparound bar seating and built-in wall shelving -- allowing for stellar merchandising.
The brand's black packaging is accented with highlighter-hued labels in different shades that vary according to flavor. Each package is showcased against a stark white backdrop, gaining the attention of visiting coffee fans who wish to take home a bag pf fresh Madcap Coffee.
Color-Coded Coffee Merchandising
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