On the heels of its 'One Pod at a Time' campaign, Nespresso is launching a new initiative to show how easily the Nespresso coffee pods can be recycled.
'Nespresso on Wheels' will be touring Singapore in the form of a mobile coffee bar, providing visitors with the chance to learn more about its products and commitment to sustainability. Consumers will also be able to turn in their used Nespresso capsules and in exchange, receive a kit for growing wheatgrass and more. Those who find Nespresso on Wheels will also be able to sample a complimentary cup of Nespresso coffee after riding on a bicycle-powered machine.
Consumers have come to know that many single-use coffee pods from other brands are not recyclable, but this initiative reminds of Nespresso's environmentally friendly mission.