'Square One Design' in West Michigan took Johnny's Markets on as a client recently, with the agency working to change its overall design as a means to drive positive consumer interest in its products. Square One Design did this by changing the layout of the store and adjusting its branding efforts.
This extended to nearly everything, from the natural wooden cabinets and revitalized employee uniforms to the take-out coffee cups that so many consumers would remember the company by. With this, Square One Design transformed Johnny's Markets from looking like a typical multipurpose convenience store into something that was all its own.
By making use of a bright, welcoming and modern aesthetic, Square One Design boosts the expectations of consumers the second they walk through the doors -- working to drive sales for the company by generating an atmosphere that encourages people to linger a little longer.