Supermarket chain Coop Netherlands announced a modern rebrand of the packaging for its private label products. The company sourced suggestions and critical feedback from customers to settle on a redesign that suits the environment, the brand, and its consumers. Coop Netherlands' private label rebrand, which is being developed by Yellow Dress Retail, will see the packaging changed to reflect the brand's quality and increase the products' recognizability. The new packaging will feature the iconic connected o's of Coop and use more sustainable materials to support commitments to the environment.
The rebrand of the Coop Netherlands products allows the supermarket to expand its reach and express its brand values. Michelle Romeo-Wiegman, the creative director of Yellow Dress Retail, stated, With the renewed house brands, Coop is positioned even more strongly as the supermarket for the daily meal solutions."
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