From shoppable toy video platforms to non-binary style shops, the July 2021 business trends underscore how brands are adapting to shifting consumer values.
One standout example from the July 2021 business trends comes from IMC Toys. The brand recently launched a new Over-The-Top (OTT) platform, dubbed 'Kitoons OTT,' that suggests products based on the videos that are being watched. The new platform will appeal to parents looking to purchase toys geared to their child's specific interests, guaranteeing a well-received present. The platform offers 100 videos from brands like Cry Babies Magic Tears, VIP Pets, and Bloopies, among others.
Another intriguing example that speaks to brands standing in tune with consumer preferences is Afterpay GenderFree Shop. The company refrains from offering segmented with categories for men and women and instead places an emphasis on personal expression.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
