Hudson's Bay announced that it is entering into a Forever 21 partnership, where certain Forever 21 will have full-line collections available at certain Hudson's Bay stores.
Under the new Forever 21 partnership agreement, certain products will also be available to consumers through thebay.com. Currently, the agreement has already brought Forever 21 products to two Hudson's Bay locations and will be expanded throughout retail locations in Canada. With the new agreement, Hudson's Bay will now be a third-party retail partner to Forever 21 in Canada and will have exclusive rights.
"As we continue to transform our business, Hudson’s Bay is creating exciting depth to its fashion matrix, with coveted brands and curated experiences that provide Millennial and Gen Z style-seekers with a destination to find fashion that suits their lifestyle," said Wayne Drummond, the Cheif Merchant at Hudson's Bay.
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