Afterpay GenderFree is a new shop that launched during Pride Month to offer a new way to shop. Unlike many stores that are segmented with categories for men and women, this one encourages shoppers to make purchases that align with the way they like to best express themselves.
On the shop, consumers can browse for curated items from brands like Levi’s, Birkenstock, Jeffrey Campbell and Milk Makeup, and the shopping experience is mold-breaking too. Rather than sifting through lists and scrolling in a linear way, the shop pushes boundaries by letting users scroll with more freedom than usual. With GenderFree, Zahir Khoja, general manager for Afterpay North America, says "we are giving our customers a more diverse shopping experience and encouraging everyone to think differently about social norms."