In honor of Juneteenth, Facebook is highlighting Black-owned brands in a new showcase collection on Facebook and Instagram Shops. This includes a new set of visual templates that help brands raise awareness and show their support. In addition, Kamaro Brown, a cast member of 'Queer Eye,' will host a dedicated video that provides tips on how others can become involved in the initiative.
As explained by Facebook: "The coronavirus pandemic has affected all small businesses, but Black-owned small businesses have been disproportionately affected by higher closure rates, and lower sales. To help shoppers discover and support Black-owned businesses on our platforms, Facebook Shop and Instagram Shop will release collections that feature products from Black-owned businesses, under the theme of #BuyBlack."
Image Credit: Facebook
What Makes This Trend Stand Out
- Social Media Buy Black Campaigns
- Social media campaigns to promote Black-owned businesses are a growing trend, providing an opportunity for disruptive innovation in marketing and advertising.
- Diversity and Inclusion in E-commerce
- Highlighting and promoting Black-owned businesses on e-commerce platforms like Facebook and Instagram can encourage diversity and inclusion in the industry, creating opportunities for innovative approaches to e-commerce.
- Ethical Consumerism
- Encouraging shoppers to support Black-owned businesses through social media campaigns promotes ethical consumerism, creating a trend towards sustainable and socially responsible business practices.
Sectors Adopting This
- Social Media
- Social media platforms like Facebook and Instagram can provide more support to Black-owned businesses, leading to opportunities for innovative e-commerce and marketing solutions.
- E-commerce
- Highlighting Black-owned businesses on e-commerce platforms like Facebook and Instagram creates opportunities for innovation in creating diverse and inclusive online marketplaces.
- Marketing and Advertising
- Social media Buy Black campaigns provide a new opportunity for innovative marketing and advertising strategies that can promote ethical consumerism and social responsibility.
