Pepsi Dig In is a "purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants." The brand recently enlisted chef Carla Hall to announce the return of Pepsi Dig In Day on November 5th and encourage consumers to dine at Black-owned restaurants.
From October 25th through November 6th, fans who post their meal and tag their favorite local Black-owned eatery will have the chance to win $5,000 for themselves and a $5,000 donation for the nominated restaurant when they include @PepsiDigIn and #DigInShowLove #sweepstakes.
“I’ve always been passionate about celebrating the food and community that Black-owned restaurants bring to the table. Pepsi Dig In does a phenomenal job of supporting these culinary gems with initiatives like Pepsi Dig In Day. We can all make a tangible impact by dining at these restaurants and enjoying what they have to offer,” said chef Carla Hall.
Image Credit: Pepsi
Why This Trend Is Growing
- Supporting Black-owned Restaurants
- Pepsi's Dig In Day promotes access, business acceleration and awareness for Black-owned restaurants
- Social Media Campaigns
- Pepsi's Dig In social media campaign incentivizes consumers to eat and support Black-owned restaurants by offering cash prizes
- Celebrity Endorsement
- Pepsi enlisted Chef Carla Hall to endorse Dig In Day and promote dining at Black-owned restaurants
Industries Being Reshaped
- Food and Beverage
- Restaurants can benefit from initiatives like Pepsi's Dig In Day to increase business and drive awareness for Black-owned restaurants
- Marketing and Advertising
- Social media campaigns like Pepsi's Dig In Day can help brands drive social impact and increase brand awareness by supporting causes they care about
- Celebrity and Influencer Marketing
- Partnering with celebrities and influencers can increase the reach and impact of campaigns that support causes like Black-owned restaurant initiatives.
