The new initiative invites people to enjoy delicious food and refreshing beverages at Black-owned businesses on November 6th. The program is part of a bigger initiative from that brand to drive $100 million in sales for Black-owned restaurants over the next five years.
Pepsi is joining forces with JJ Johnson, an award-winning chef, founder, TV personality, author, and owner of FIELDTRIP restaurants. The collaboration will include an immersive Dig In Day experience that will share the many ways industry colleagues can participate to help increase sales.
“Opening and sustaining a thriving restaurant is challenging, and these hurdles are even greater for my Black peers in the food industry,” said Chef Johnson. “Pepsi Dig In Day is an opportunity to come together over a delicious meal while supporting restaurants that create jobs and uplift our communities.”
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