From collaborative STEAM series to organ donor streetwear, the July 2021 social good trends underscore how brands are working to support their fellow human.
Notable, Gegen den Tod auf der Organwarteliste recently joined forces with eight streetwear brands to create new wearable Organ Donor IDs. The initiative comes in response to a recent study that shows Germany has 77% less organ donation than other European countries. The collection includes t-shirts, totes, hats, and other practical styles.
Another interesting example from the July 2021 social good trends list comes from 'Actually Curious.' The new socially conscious card game aims to promote equality for all by "help[ing] players build connections through meaningful questions." The game consists of 52 black cards that range on topics like LGBTQ+ and women's rights, mental health, and more.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
