These OREOiD Pride packs have been created by the brand as part of its continued collaboration with PFLAG to offer consumers a Pride Month-themed treat to enjoy. The cookie packs each feature an array of colored creme treats that are each inspired by the original Gilbert Baker Pride flag and come packaged in an eye-catching container. The cookie packs will be limited to just 3,000 examples, which the brand will be giving away starting June 29.
Executive Director of PFLAG National Brian K. Bond spoke on the new OREOiD Pride packs saying, "Finding the right words to say can be challenging for LGBTQ+ people and their families, especially during those first coming-out conversations. PFLAG has spent nearly 50 years helping families navigate those challenges because family support and acceptance are critical to the health and wellbeing of LGBTQ+ people. We are excited to continue our partnership with OREO to inspire more families, uplift voices, and bring people together.”
Image Credit: Oreo
Key Themes Behind This Trend
- Pride-themed Treats
- Opportunity for brands to create special Pride-themed products and experiences to celebrate and support the LGBTQ+ community.
- Limited Edition Releases
- An opportunity to create a sense of exclusivity and urgency for consumers through the limited release of products or experiences.
- Charitable Collaborations
- An opportunity for brands to partner with charities and organizations to support a cause and make a positive impact in the community.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can create special Pride-themed treats that not only appeal to consumers but also support the LGBTQ+ community.
- Retail
- Retailers can create limited edition products or experiences to create a sense of exclusivity and urgency for consumers and drive sales.
- Non-profit
- Non-profit organizations can collaborate with brands to raise awareness and funds for their cause while offering consumers a product or experience that supports a great cause.
