The OREO Pride Limited Edition Cookie Pack is Arriving in June
Michael Hemsworth — May 12, 2022 — Marketing
References: oreo & candyindustry
The OREO Pride Limited Edition Cookie Pack has been announced by the iconic cookie brand as its latest product for Pride Month that will encourage consumers to add in some customization.
The cookie pack is emblazoned with an ornate canvas of authentic words of love from allies for the LGBTQ+ community. The pack of cookies features a dedicated spot for the consumer to write in their own words of support, love and encouragement before sharing them with a friend or family member in their life.
The OREO Pride Limited Edition Cookie Pack is available now for preorder from the brand at OREO.com/Pride and will be available at retailers starting May 18, 2022 while supplies last. Priced at $4.79 per pack, the cookies are each embossed with the word 'PROUD.'
The cookie pack is emblazoned with an ornate canvas of authentic words of love from allies for the LGBTQ+ community. The pack of cookies features a dedicated spot for the consumer to write in their own words of support, love and encouragement before sharing them with a friend or family member in their life.
The OREO Pride Limited Edition Cookie Pack is available now for preorder from the brand at OREO.com/Pride and will be available at retailers starting May 18, 2022 while supplies last. Priced at $4.79 per pack, the cookies are each embossed with the word 'PROUD.'
Trend Themes
1. Customizable Pride Products - Brands can offer a personalized experience for customers during Pride month by creating customizable products and merchandise that customers can personalize with their own words of support.
2. LGBTQ+ Ally Marketing - Companies can develop and launch targeted marketing campaigns, speaking to both their commitment to supporting the LGBTQ+ community and to promoting their goods or services.
3. Limited Edition Products - By creating Limited Edition Pride-themed products for various seasons and celebrations, brands can engage with their customers by offering unique and exclusive products from time to time.
Industry Implications
1. Consumer Packaged Goods(cpg) - CPG brands can create customizable Pride products to offer in-store or online to target audiences, focusing on a rapidly growing consumer segment.
2. Retail Industry - Retailers can work closely with their product suppliers to curate a collection of limited edition Pride-themed products and in-store displays during Pride month.
3. Marketing and Advertising Industry - The marketing and advertising industry can leverage social media platforms and develop target advertising campaigns to tap into the growing consumer sentiment around supporting the LGBTQ+ community.
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