These Popcorn Shed Pride Month products have been announced by the gourmet popcorn snack brand as an option that celebrates the LGBT+ community ahead of the June celebration.
The products include the Unicorn and Rainbow flavors, which feature the brand's signature popcorn covered in chromatic coatings as a way to visually pay homage to the LGBT+ community. The products are also vibrantly branded to further reinforce their supportive profile, which also makes them perfect for serving at celebrations or parties alike. The snacks are making their way to the UK market where the brand will donate 10% of its website sales profits in June to the GiveOut community foundation to support LGBT+ activism around the world.
Co-Founder Laura Jackson spoke on the new Popcorn Shed Pride Month products saying, "We believe in celebrating love in all its forms, and these special flavours are our way of spreading joy and positivity during this important month. Plus, they’re made for sharing with family, partners and friends all around the world. Because food is our way of spreading love!”
Key Themes Behind This Trend
- Chromatic Coatings Snacks
- Innovative product design with visually appealing coatings to celebrate LGBT+ community.
- Vibrant Branded Snacks
- Utilizing bold branding to signify support and inclusivity for LGBT+ community.
- Socially Conscious Snack Donations
- Leveraging sales profits to donate to LGBT+ activism, creating a positive social impact.
Where This Applies
- Food and Beverage
- Opportunity for food brands to create products that celebrate inclusivity and diversity.
- Marketing and Branding
- Potential for brands to embrace bold visual elements to showcase support for social causes.
- Non-profit and Activism
- Engaging in partnerships with brands to raise funds for social activism through product sales.
