The ChapStick Love Wins lip balm is being launched by the brand in time for Pride Month to provide consumers with a sweet option when it comes to keeping lips hydrated. The lip balm boasts a cotton candy flavor that is non-tinted and perfect for consumers of all genders to try out, while also featuring a formula that is free from parabens. The product will help to soften and protect the lips for a smooth texture with regular use.
The ChapStick Love Wins lip balm will be available for purchase throughout the month of June and will see 10% of the profits from the sale of the product being donated to the It Gets Better Project. This will help to uplift LGBT youth around the world to feel empowered and connected.