Change the Ref, an organization dedicated to raising awareness about mass shootings, subtly involved former NRA president David Keene in an anti-gun violence advertisement. On recommendation from Change the Ref, the prominent gun rights activist alongside another gun advocate, John Lott, gave a speech about the importance of the Second Amendment and the issues with universal background checks to what they thought was a class graduating from high school. Instead, the 3,000 empty chairs that faced the speakers during the speech represented the 3,044 student victims of gun violence from that year.
Using footage from the publicity stunt, Change the Ref put together a three-part YouTube series called Lost Class, juxtaposing Keene and Lott's speech with the realities of gun violence in modern America. The anti-gun violence PSAs, which use audio from 911 calls made during school shootings, hammer home the deep loss and palpable fear felt by the victims. Change the Ref's clever campaign will help bring to light gun violence in America.
Image Credit: Change the Ref