The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is a themed version of the brand's namesake grooming tool that will provide consumers with a way to look their best, while also supporting a good cause.
The razor is designed to pay homage to the brand's second year of collaborating with the St. Baldrick's Foundation for childhood cancer research and features the imagery of XtremeMan. The razor comes with a QR code that will enable consumers to download the branded Shave The Day game for free where in-game points will be converted into real dollars donated to St. Baldrick's.
The Schick 'Shave The Day' Xtreme 3 Sensitive Razor is available now at retailers nationwide and provides consumers with an interactive, socially beneficial experience to boot.
What's Driving This Trend
- Charitable Collaborations
- Opportunity for brands to collaborate with charities for a good cause and offer consumers an interactive and socially beneficial experience.
- Themed Products
- Opportunity to create themed versions of existing products that support a cause and provide an interactive experience for consumers.
- QR Code Activated Donations
- Opportunity to use QR codes to encourage donations and provide an engaging experience for consumers.
Who This Affects Most
- Personal Care
- Personal care brands can collaborate with charitable organizations and use themed products to raise money for good causes while offering consumers an interactive experience.
- Gaming
- Gaming apps can incorporate charitable donations through in-app purchases or converting in-game points and encourage users to donate to various causes.
- Non-profit Fundraising
- Non-profits can create partnerships with brands and offer interactive experiences to donors through themed products and QR codes for easy donations.
