Edgewell Personal Care has reintroduced the Schick Hydro line, this time targeting it toward men who don't want to shave everyday due to skin irritation. In a survey, the personal care brand revealed that four out of five men are deterred by shaving due to razor burn, irritation or dryness caused by razors.
The new razor product aims to put an end to this, as it arrives with an updated formula, and a multi-step process. Now, the line is introducing a three-step shaving plan to help stop irritation. It includes a pre-shave wash and post-shave balm. The three items can be bought in a pack, and represent a shift in men's personal care to ensure those that choose to shave their face don't damage their skin.
Image Credit: Schick
What's Driving This Trend
- Men's Skin Care Products
- The personal care industry can capitalize on the growing interest in men's skincare products by developing multi-step shaving kits and other related products.
- Pre- and Post-shave Products
- The introduction of new pre- and post-shave products provides opportunities for businesses to innovate and develop disruptive products that address common problems associated with shaving.
- Single-use Shaving Products
- The use of single-use shaving products can provide convenience and reduce the chance of skin irritation, creating opportunities for businesses to develop and market these products.
Who This Affects Most
- Personal Care Industry
- The personal care industry can develop and introduce new skin care products that cater specifically to men and address the common issues related to shaving.
- Consumer Goods Industry
- Consumer goods companies can create new product lines that focus on developing pre- and post-shave products, offering convenience and reducing skin irritation.
- Beauty Industry
- The beauty industry can capitalize on the trend toward men's grooming by offering innovative and high-quality shaving products and expanding their product lines to cater to this growing market.
